There is this moment in one of my favorite TV shows, Living Single, where Overton watches the girl he cares for (Synclaire) going on a date with a veterinarian. In the middle of the vet and Synclaire's date, the vet receives a phone call that eventually leads to him having to leave the restaurant early for a vet emergency. As the vet walks out, Overton strolls up looking dapper and fly and proceeds to go on a date with the girl he loves, Synclaire. Why does this moment stick out in my head? Well because I think that Phil Spencer is in the process of pulling the same move with gamers. As Sony has all the games, exclusives that have already come, and a huge install base you know that it is established i.e. the vet. Gamers aka Synclaire would be happy to settle down with Sony.
But Xbox is playing Overton and playing it like a champ. Xbox knows that you gamers are great. It has spent the last few years showing gamers that they care about games and you. They care about making amends for past mistakes where they didn't have gamers in the forefront. This was in full display at E3 this year.
The thing that keeps getting at me though isn't that Microsoft had a great conference--conference of the year type stuff. No its the following two things:
Shortly before this moment, Phil Spencer teased the shadowing of a console. I tried to find a picture of it but was unable too. I watched the conference five times to confirm it. This is where I noticed his shirt. It seems at first glance just to be a cool shirt, right? Hello, Xbox swag store.
But, when you look at it, it's the development and break down of a controller. Man how crazy is that? Its like a hidden message in a bottle except on the bottle it says, we are working on a new system and it is coming sooner than you think. Why do I think this? Is it because I spent four hours in the sun today in Florida and am a little dehydrated? Is it because I didn't sleep well and am running on fumes? Or is it because many of the shirts Phil has worn at E3 and Gamescom have turned out to be IP that came to and out of Microsoft and I think its Phil's cruel joke to foreshadow and hide secretes in plan sight to mess with us? I'm not sure which one is more accurate, but something tells me the console shadow during his ending speech was more than just for dramatic effect and that this shirt was chosen for a reason.
We will see. As Lobo and I say, All Hail the Chief, In Phil we trust!